profits-compass
SAMPLE · Demo Report

Here's exactly what you'll get

A real profits-compass report is a personalised, 6-section PDF that takes the skills, capital, and free time you gave the AI, and turns it into a concrete 30-day execution plan. This page is the shape of that report — a redacted demo, with all identifying details swapped out.

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SAMPLE · 6 sections · 18 pages · ~12 min read

30-day monetisation plan for a mid-career graphic designer

Input: 8 years of design experience, 12 hrs/week free, ~$2,000 starting capital, no prior sales track record. All names, locations, and numbers below are fictional.

Niche: B2B SaaS designChannels: 2Time-to-revenue: 18 daysCapital required: $400
01

The opportunity pick

Why a B2B SaaS design retainer beats every other option for this person:

  • Solves an existing paid problem (founders hate hiring agencies)
  • Leverages 8 years of design (not transferable to other niches)
  • $400 capital covers a portfolio rebuild + 1 month of cold email tooling
02

Pricing & unit economics

Recommended first contract: $2,500/mo retainer, 3-month minimum.

2 active retainers = $5k/mo recurring with ~20 hrs/wk committed. Goal: 1 client by day 21, 2 by day 60.

03

The 30-day execution plan

  • Week 1 · Rebuild portfolio: 3 B2B SaaS case studies (real or spec).
  • Week 2 · Build a target list of 80 founder-led SaaS companies ($5k-$50k MRR).
  • Week 3 · 80 personalised cold emails (subject line under 6 words, one CTA).
  • Week 4 · 8-12 discovery calls → close 1 retainer, define scope of work.
04

Distribution & sales assets

Provided: cold-email template (5 lines), discovery call script, scope-of-work template, invoice template.

Every asset is a Google Doc with a public link — copy and customize.

05

Risk register & failure modes

What to watch for in the first 30 days:

  • Day 7 no replies? Re-segment the list — 80 is too narrow if your email open rate is below 35%.
  • Day 14 no calls booked? Switch the offer from a 3-month retainer to a 1-week paid pilot ($400-$600).
  • Day 21 no close? Lower the price by 25% and target 1-person agencies as a subcontractor.
06

Compounding loops

After the first retainer, 4 compounding moves:

  • 30-min recorded case study → 1 long-form LinkedIn post every 2 weeks.
  • Introduce 1 referral fee ($250) for any founder who sends a paying client.
  • Move from hourly billing to monthly retainers — predictable revenue.
  • Hire a part-time junior at $25/hr once you're at $7k/mo.

What you don't get in the demo

The real report is generated for your situation, not a fictional designer. The free 3-message chat gets the AI to your situation; the paid PDF then personalises every number, every template, and every risk threshold to your answers.

  • Your actual niche pick (3 ranked, with reasoning)
  • Personalised pricing calibrated to your market
  • Customised 30-day plan with weekly milestones
  • Re-usable cold-email and pitch templates
  • Risk register tuned to your capital and time budget
  • Compounding-loops roadmap for the next 6 months
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